We had a visit from Bruce Steele who was representing the work created at Glassworks studios. Put into perspective the amount of work that goes into something that only lasts about 20 seconds on screen. Was really interested when he started talking about the Stella Artois adverts, which are some of my favourite adverts ever, especially the one with the ice skating priests. When you can convert short stories like that into a 30 second advert, well, thats pretty talented. I was suprised to find out how many special effects were put in and that people just take for granted.
This was displayed in the "Pilot" Stella Artois advert.

Really really interesting stuff!